About Us

At Genex Designs, we bridge the gap between timeless design and modern retail innovation. Founded on over four decades of combined expertise in the Australian furniture and home industries, we've evolved from a deep understanding of both retail and wholesale markets to become a leader in furniture design and being ahead of the trends.

What Sets Us Apart

  • Design Excellence

    We don't just follow trends – we help create
    them. Our dedicated design team works tirelessly to develop unique pieces that
    combine aesthetic appeal with practical functionality, ensuring each product in
    our collection stands out in the marketplace.

  • Quality Commitment

    Every piece in our collection undergoes
    rigorous quality assessment. We maintain strict standards across both our
    Australian-stocked items and our direct factory programs, ensuring consistency
    and excellence in every product we offer.

    We are already using the future packaging
    requirements so that all our customers are on the front foot when these become
    implemented in 2025.

Strategic Partnerships : White Label / Private Label

We specialize in supporting Online Retailers
with:

  • Exclusive access to unique, designer-crafted pieces
  • Flexible inventory solutions through local Australian stock
  • Direct factory programs tailored to individual business needs
  • Comprehensive support from design concept to delivery

Australian Foundation

Based in Sydney, we're proudly Australian and understand the unique needs of our market. Our local presence ensures we can provide responsive support and maintain close relationships with our retail partners.

Our Approach

We operate on a dual-supply model that offers our partners maximum flexibility:

  • 1. Australian Warehousing

    o Immediate access to in-demand pieces
    o Quick response to market trends
    o Reliable local stock management

  • 2. Direct Factory Programs

    o Custom production capabilities
    o Competitive pricing structures
    o Scalable supply solutions

Vision

Our vision is to continue revolutionizing the furniture industry by:

• Supporting the growth of online retail in Australia
• Introducing innovative designs that shape market trends
• Maintaining the perfect balance between quality and commerciality
• Building lasting partnerships with forward-thinking retailers

Experience the Genex Difference

With Genex Designs as your partner, you gain access to not just products, but to decades of industry expertise, design excellence, and a commitment to your success. We understand that your growth is our growth, and we're dedicated to supporting your journey in the competitive world of online retail.

Ready to elevate your furniture offering? Contact our team to discover how Genex Designs can support your business growth through exceptional design and reliable supply solutions.